Over Sanitization

With all the fuss over influenza, it seems that hand sanitizer, paper masks and the like have been in higher demand. In this germ-conscious society, is there even such a thing as "over sanitized?"

Yes, if you listen to Brenda Freeman, CMO of Turner Animation, Young Adults and Kids Media division. She's the brilliant executive over Cartoon Network who used the exact term describing Cartoon Network's former line-up. She said,

"We are casting a wider net to open us up to new partnerships and new audiences, we want to become a dominant youth culture brand, ... We are going to break out of the over sanitized kids environment, and that's ok."

This is the kind of executive and this is the kind of decision that I *dream* of removing from the board room and putting in a real-life environment, in this case, a food court. I would pick up a meal from each food stand, place it on the table and invite Ms. Freeman to a free lunch. I would tell her that she was free to choose whatever she was in the mood for, but that one of the meals might be contaminated because one of the chefs--I forget which one--wasn't feeling well. Since she feels things can be over sanitized, I'm sure she wouldn't mind taking the risk. Especially if she's hungry for market share.

What good will it be for a man if he gains the whole world, yet forfeits his soul? Or what can a man give in exchange for his soul? For the Son of Man is going to come in his Father's glory with his angels, and then he will reward each person according to what he has done. - Jesus

HT: Plugged In Online.com